Prototyping new forms of
communication with cars
A Friendly Way To Communicate
A brand for car diagnostics asked to Room For More Possibilities to imagine a friendly way to communicate between drivers, their service and their cars.
From our research we found that connected cars provide a sense of security on the road, but the interface of these technologies is passive and trapped in an emergency button experience metaphor. We needed to create an experience that would be able to monitor the car status while also addressing our need for emotional safety.
Find The Right Language
Our aim was to develop an easy and friendly language between people and their connected cars. After doing some testing, quick prototypes and some user flow tests, we chose the simplest and most informative method of communicating: eyes. These friendly cues provide to the driver an instant and continuous feedback from his/her connected car.
Learn more: www.roomformorepossibilities.com
Vemoji is placed under the rear view mirror or the car dashboard so the driver can always make rapid “eye contact” with their cars. This way drivers could interact with their car in an intuitive and safe way.
Who, Where, When
Crispin Porter + Bogusky, Boulder, 2014
Alexia Mathieu, Wojtek Szumowski, Monique Grimord
What I Did
Cultural research, Design research Invention strategy, Helped with the design and user flows