Rethinking how we buy houses
in the digital age
Build A Brand & A Service Strategy For A Mobile First Real Estate Company
This project was a great learning experience. I had the opportunity to closely collaborate with the team of UX designers. I learned how to build a service strategy and how to create a brand strategy that would inform a digital first real estate experience.
I was mostly involved at the beginning of the process, doing research, creating the brand platform with Reid Evans and brainstorming for design experience ideas.
Research About Culture & People
Reali is a digital, mobile first, real estate marketplace. To build the brand platform and the service strategy we spent time defining the new expectations of the digital generation when it comes to buying a home. The mobile phone was the pivotal tool that would allow to give people control, transparency and hopefully some fun while looking for their dream house.
Brainstorm About The User Experience
This part was the most interesting as it was about collaborating with the UX team to come up with ideas about the digital experience and beyond. The strategy and the archetype helped guide the ideas and the final look.
Define Design Goals To Inspire
While I was not involved in the design part, the strategy team defined design goals that were used as a foundation for the design and UX experience development. You can discover more about the design process here.
Who, Where, When
New Deal Design, San Francisco, 2015
Reid Evans, Jennifer Phannguyen, Timmy Chau, Erica Jack, Patrick Drake, Jaeha Yoo, Jon Patterson, Gadi Amit, Alexia Mathieu
What I Did
Cultural research, Competitor research, Brand values definition, Service strategy research, Brand archetype definition, Help brainstorm ideas about the experience