About My Process


Mixing design fiction, culture and business insights to prototype alternative futures for brands and technology. 


I. Immersion

This phase is about creating series of collaborative workshops with clients and creative teams to outline key challenges, brand values and possible territories. 


III. Prototyping

A crucial part of prototyping is to keep the ideation and experimentation process going. I help do this by mapping key emotional moments of the customer journey and by speculating about the future of technology.

II. Investigation

I base my research on empathy, critical thinking and a desire to understand what makes us human. This approach allows me to uncover insights about culture and emerging behaviors. 


IV. Invention

While the prototype research is going, I build the brand platform (language, visual identity, actions, product identity...). My aim is to define as much as possible for the brand personality and its world.


About My Experience



Freelance Design Strategist
Geneva, CH

Design Strategist
New Deal Design, San Francisco, USA

Invention Strategist
Crispin Porter + Bogusky, Boulder, USA

Junior Strategist
Crisping Porter + Bogusky, London, UK

Intern Trend Research Lifestyle
Nelly Rodi, Paris, FR


Master of Textile Futures
University of The Arts London,
Central Saint Martins, London

Bachelor of Textile Design
Ecole Nationale des Arts Visuels Supérieurs,
La Cambre, Brussels


People And Brands I Worked With

Infiniti, Dominos, Milka, Best Buy, Fitbit, Hotels.com, Netflix, Kraft Food, Intel, Greg Noll, Fruit of the Loom, Turkish Airlines, Dojolabs, Sunshine London.


Download My Portfolio & Résumé

Portfolio / Résumé