I specialize in designing forward-thinking brands & in strategy for digital products.
For the past 5 years, I helped launch connected products for startups in San Francisco, built new forms of storytelling for brands and worked on international campaigns at Crispin Porter+Bogusky. I always have my eyes on emerging behaviors, cultural trends and new technologies.
I don’t build future scenarios to predict how we will use technology tomorrow – I conceptualize the future to create
a more human and emotional relationship with technology today. My experience can be applied to branding projects, tech-product design, strategy and future-prototyping.
I am also the Head of Master Media Design at Geneva School of Art and Design.
What I Do
Using the process of design fiction to define and tackle tomorrow's big challenges. Future scenarios is a thought provoking process that allows you to spot & embrace opportunities for your brand in the next 5-10 years
Imagining new form factors and interactions by translating your brand values into digital/physical product experience, key moments and services.
Getting to know better your audience, having a new point of view on culture or a comprehensive understanding of new technologies. This allows you to identify unique opportunities for your brand.