Design Strategist



My work focuses on design strategy for interactive products and services. Currently, I love reading about environment-centered design, designing for other species and collectivities. On the side, I experiment with machine learning and textile design.

While collaborating with european design and advertising agencies, I am also the Course Leader of Master Media Design at HEAD – Geneva.

In the past 6 years, I have led user-research and design strategies for several interactive products at New Deal Design, in San Francisco. I also created new forms of storytelling for brands and worked on international advertising campaigns at Crispin Porter + Bogusky in Boulder, Colorado and London.

I have built a diverse background across industries and company types, from textile design, future materials to interaction design. My experience can be applied to design strategy for products and services innovation, international branding projects as well as future-prototyping.