Design Strategist



My work focuses on design strategy for interactive products and services, merging human-behavior, cultural and business insights to prototype alternative futures. Currently, I am specializing in environment-centered design, designing for other species and collectivities. On the side, I experiment at the intersection of machine learning and textile design to create new imaginaries for the fashion industry.

I am the Course Leader of Master Media Design program at HEAD – Geneva. I also collaborate with European design and advertising agencies, bringing my experience in user-research, strategic foresight and product innovation. 

For the past 7 years, I have led user-research and design strategies for several interactive products at New Deal Design, in San Francisco, working closely with start-ups, engineers and designers. I helped build numerous brand platforms and product experiences. I also created digital storytelling platforms for brands and worked on international advertising campaigns at Crispin Porter + Bogusky in Boulder, Colorado and London. 

I have built a multi-disciplinary background across many industries and company types, from interaction design, textile design to material innovation and advertising. My expertise can be applied to design strategy for products and services innovation, international branding projects as well as future-prototyping.